In January 2017, car manufacturer Lexus unveiled the Lexus Sport Yacht Concept . This 42 foot (12.7 m) dayboat designed by the Lexus Design Center was primarily a design exercise to showcase the brand's expertise in marine design.
Used to diversifying its activities in the lifestyle field - kitchen, cinema, design - Lexus unveils a new nautical incursion: the Lexus LY 650. This 65-foot (19.96-foot) flyboat supports the automaker's desire to position itself in the sports yacht market. And unlike the first model, the LY 650 will be produced in series.
A choice explained to us by the group's press officer ""https://media.bateaux.com/bateaux/28964/vedette-lexus-2.jpg"540"https://media.bateaux.com/bateaux/28964/vedette-lexus-3.jpg"295"356"Lexus believes that a luxury brand should offer its customers varied opportunities to familiarize themselves with its products and build its brand image. Lexus has already begun to expand its presence beyond the automotive world by focusing on gastronomy and design, creating Intersect spaces (Tokyo, Dubai, New York) dedicated to the brand experience and hosting, for example, exhibitions, luxury boutiques and restaurants... The Lexus Yacht is a new version of the brand's universe designed for wealthy customers
